Introducing the Ethical Clothing Search Engine. Ethical Clothing was founded by Ben Heinkel - a serial entrepreneur whose previous ventures include an organic clothing brand and a fashion tech startup - and Jack Hesketh - a researcher and writer focused on the fashion and textile industries. They founded Ethical Clothing to make the daunting task of sourcing sustainable fashion easier for consumers, by doing the work of weeding out the most ethical clothing brands themselves… and the result? Their search engine.