Are you ready to take your business on the journey towards becoming B Corp Certified?

Certified B Corporations are a new kind of business that balances purpose and profit; a community of leaders driving a global movement using business as a force for good.

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By requiring businesses to consider the impact of their decisions on their workers, customers, suppliers, community and the environment, B Corp certification is fundamentally tied to sustainability.

B Corp certification doesn’t just evaluate a product or service; it assesses the overall positive impact of a company. According to bcorporation.net, to date 3,790 businesses in 150 industries, in 74 countries have been B Corp Certified and they are working together to “make real change happen”.

While your company might not quite be ready to become B Corp certified you are able to explore the process of becoming certified by doing the B Corp Assessment. This tool provides a read on how your organization currently ranks; the areas where your business excels – including both social and environmental performance – but also the areas that are lacking and require attention.

The B Corp Assessment tool is applicable to any for-profit organization, in any industry, of any size, anywhere in the world. Carla Heim, Senior Advisor at BDC, took FTA and a small group of Canadian apparel brands step-by-step through the Assessment Tool so we could see, first hand, the different areas of focus and how the ranking system works.


She explained that a traditional company will probably only score 55-75 points out of the minimum 80 needed to become certified on its initial use of the Assessment Tool. But, in going through the process, the tool generates a custom roadmap, complete with guides and reports to help decide what matters most, how to set strategic goals, and planning over time. In addition, the results are benchmarked against 100,000+ similar businesses from around the world!

At FTA we believe in progress over perfection, which Carla reinforced in our workshop – ‘Perfection is not the goal. It’s about the journey’. We encourage you to take the time to assess your company and start your journey towards sustainability as soon as possible!

Photo credit: https://bcorporation.net/news/business-culture-has-shifted

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