design forward jury member & mentor

barbara atkin

Global consumer trend forecaster and lifestyle branding consultant
Past Vice President, Fashion Direction at Holt Renfrew

Barbara Atkin is known in international fashion circles as a dynamo and is respected by some of the industry’s best minds for her talent, passion and exceptional flare for the industry.   Atkin’s capacity to forecast emerging trends made her Holt Renfrew’s “fashion radar” and an indispensable resource for elite fashion media worldwide.  She has a reputation for taking a bold approach to the business. Keeping her eye on the consumer has helped her to better understand their behaviour and lifestyle needs helping companies to develop successful customer engagement programs and helping them to identify the important consumer trends that will impact their businesses in the 21st century.

It is her incredible track record of “getting it right” that helped establish Holt Renfrew as one of the world’ s leading fashion and lifestyle destinations benchmarked amongst the best.  Atkin was named by Elle Canada as one of Canada’s Top 30 Power Women. According to the article, “If she says it’s in, it’s in.”  Barbara has been a director of Tourism Toronto and today is a member of the advisory committee for the Fashion Design Counsel of Canada, a mentor for FGI , sits on many advisory boards and is a guest lecturer at Ryerson University and other consumer groups.

Her consulting company, Barb Atkin Inc. helps emerging lifestyle brands and those in the Tech world build their businesses into successful companies.