Our consumer awareness campaign, Resizing Fashion’s Footprint,  provides 12 easy actions you can take to reduce the environmental impact of your wardrobe. Some of these you may already be doing. Thanks to these 13 Canadian celebrities & media personalities for supporting our campaign!

1. Wear Second-Hand or Vintage Clothing

Endorsed by David Suzuki

“When I was a boy, my parents bought me a new coat which I quickly outgrew so it was passed on to Marcia, my sister.  She outgrew the coat and it was passed on to Dawn, our youngest sister.  I remember my parents boasting about the coat and how it was so good that it went through three children.  Durability was one of the main attributes of clothing back then.  If that coat had been kept, I would have loved to pass it on to my grandchildren. I have a down jacket (shown in photo) in quite vivid colours that my Dad gave me that I still wear now and then. Funnily, my youngest daughter and her husband often wear it too”.

David Suzuki is scientist, broadcaster, author and co-founder of the David Suzuki Foundation. He is Companion to the Order of Canada and a recipient of UNESCO’s Kalinga Prize for science, the UN Environment Program medal, the 2012 Inamori Ethics Prize, and Global 500. Dr. Suzuki is Professor Emeritus at UBC and holds 28 honorary degrees from universities around the world. He is familiar to television audiences as host of the multi-award winning and long-running CBC science and natural history television series The Nature of Things, and to radio audiences as the original host of CBC Radio’s Quirks and Quarks, as well as the acclaimed series It’s a Matter of Survival and From Naked Ape to Superspecies. His written work includes more than 54 books, 19 of them for children. Dr. Suzuki lives with his wife, Dr. Tara Cullis, and family in Vancouver, B.C.

2. Hang Your Clothes To Dry

Endorsed by Sarah Harmer

“My wooden clothes drying rack is a favorite piece of furniture. A few years ago I decided to buy a good washer (one that uses less water) and not buy a dryer. Instead I’m now in the habit of hanging up my clothes (which are already pretty rung out by the spin cycle of the washer anyway). The clothes dry in a few hours, they humidify my dry home (and cracking guitars), and I find that my clothes don’t wear out as quickly, so I can keep wearing the classic favorites from waaay back, and i don’t have to shop as much. Bonus!”

Sarah Harmer is a Canadian singer-songwriter and activist.  Born and raised in Burlington, Ontario, she began her career in music at age 17. Since then, Harmer has become one of Canada’s premier solo artists, with platinum selling albums, two Juno Award wins and a coveted Polaris Music Prize nomination. On top of all her musical successes, Harmer lends her voice to advocate for environmental and civil liberties issues. Harmer is the co-founder of Protecting Escarpment Rural Land (PERL), an organization established in 2005 that strives to protect the Niagara Escarpment from a proposed gravel development. To support the organization, Harmer embarked on a tour of the escarpment, hiking the Bruce Trail and performing along the way. The documentary DVD of this tour “Escarpment Blues” won the Juno for best music DVD. In October 2012, PERL won their case against the development.

3. Use The Correct Amount of Detergent When Doing Laundry

Endorsed by Tara MacLean

“I would never consider using anything but environmentally friendly laundry detergent. Even before I had children, it was a priority, but especially now. As a mother of three girls, their health and the health of the planet is paramount. I can’t imagine having harmful additives in my detergent and allowing that to become a part of the water supply. I do multiple loads of laundry per day, and eco-friendly detergent is the staple. I am especially fond of Seventh Generation and their newly packaged, 4 x concentrated liquid! Makes my life so much easier!”

Tara MacLean is a Canadian singer, songwriter, activist and mother of three beautiful girls. Raised in (very) rural Prince Edward Island in the 1970’s, where her parents grew their food and lived off-grid, she began her life immersed in the natural world. At the Age of 19, Tara combined her love of nature with her love of music, and went to the blockades at Clayoquot Sound in BC. While in jail for exercising her right to civil disobedience by protesting the devastating clear-cutting practices, she wrote her first protest song, and there began a career of singing and writing. But what she knew she wanted to stand for. Tara has stopped touring for now and lives a peaceful life on Salt Spring Island with her husband and children, with a deep intention of raising them to have a reverence for the natural world.

4. Do Full Loads of Laundry

Endorsed by Candice Batista

“You may be thinking ‘Why does this matter’? Well, the average family does six to eight loads of laundry every single week! A basic washing machine (like the crappy ones  in my building) use roughly 227L of water per load, water efficient machines on the other hand only use about 151L,that’s a big difference! I have found by doing fuller loads I actually do less laundry, save more water and energy, which basically saves me money in the long run. And most importantly I am helping to save this amazing natural resource. Many people believe we have an abundance of fresh water and will never run out, the truth is there are major concerns that there will not be enough water to support our earths massive population growth! It’s a scary thought for me!”

Candice Batista is a leader in green tv, she was the first to launch the first ever local green TV series, A Greener Toronto, where she focused on what local where doing to foster and facilitate environmental stewardship. She was nominated for a Green Toronto Award in 2011 for environmental awareness for her work on A Greener Toronto. Candice has also hosted and created 3 other eco themed TV shows for different networks and even did a show on Pets and sustainably called, Pet Central. She has been trained by Al Gore to give the Inconvenient Truth presentation. She blogs about green issues for Huffington Post Canada. Currently, she is the resident eco expert and producer on Canada’s number 1 daytime talk show THE MARILYN DENIS SHOW.

5. Use An Eco-Friendly Dry-Cleaning Service

Endorsed by Gillian Deacon

“Whenever I get clothes dry cleaned, I make sure to avoid the toxic wash! That dry-cleaner stench from regular cleaners comes from chemical solvents like perchloroethylene. I’ve already had cancer once, I don’t need to go through that hell again. I avoid hazardous chemicals wherever possible, especially on the clothes that sit on my skin all day long! I am a big fan of Eco Cleaners on Mount Pleasant in Toronto, the first truly non-toxic dry cleaning company in Canada.”

Award-winning broadcaster and bestselling author Gillian Deacon is host of Here and Now on CBC Radio One, Toronto’s drive show for all the arts, music and news of the day in Canada’s largest market. Gill is the author of two national bestsellers. There’s Lead In Your Lipstick: Toxins in Everyday Bodycare and How to Avoid Them was called “essential reading” by Dr. David Suzuki. It has been translated into several languages and sold around the world. Her 2008 bestseller Green For Life spawned a popular column of the same name in Chatelaine magazine. Her memoir, Naked Imperfection—an exploration of how a cancer diagnosis affects our desire for control—was released by Penguin in Spring 2014.

In nearly two decades as a television broadcaster, Gill has been host of several programs including CBC TV’s The Gill Deacon Show and the Gemini award-winning Daily Planet with Jay Ingram on Discovery Channel. In the US, she hosted Discoveries This Week on Discovery Science Channel. Gill was also a weekly arts correspondent for CBC News Morning. She was awarded a gold medal at the prestigious New York Festivals for her television writing.

6. Run The Washing Machine On Its Shortest Cycle

Endorsed by Steve Anthony

“It was initially an experiment. A blind test to see if either of us noticed ANY difference if we washed our clothes for a full cycle or the “quick” cycle. Tanya was first. I washed one load full cycle, and another “quick” cycle. She couldn’t tell any difference. She did the same for me. Same results. We then decided that for most laundry, “quick” will do. It is an obvious money-saver, a great example that we can tell other people about (and we do), and certainly helps cut down on OUR CO2 emissions. So simple, and so do-able.”

Steve Anthony is a Canadian television host. Along with Co-Host Melissa Grelo, Steve Anthony and the CP24 Breakfast wake up Toronto each weekday morning. Anthony connects with viewers, who picked Steve Anthony as the recipient of the Top Choice Awards in the Television Personality category for the Greater Toronto Area for the last two years. Since 1986, the name Steve Anthony has been recognized in media-markets around the world for his accomplishments and high standards. Steve Anthony is one of the founding VJs of MuchMusic, where he appeared for an unprecedented nine-and-a-half years.

7. Buy Organic Clothing

Endorsed by Adria Vasil

“I make a habit of buying clothing that is made of organic fibers. Regular cotton isn’t as “natural” a fiber as people think – it’s actually one of the most pesticide-intense crops in the world. It takes up to 1/3 pound of insecticides to grow the cotton for a single T-shirt. Multiply that by all the cotton clothes in your closet and Houston, we’ve got a problem! Sheep even get treated with chemical pesticides by wool producers – 14,000 pounds of pesticides were applied to sheep in US alone in 2000, according to the Organic Trade Association. Because of all that, I choose to look for clothing that’s made with certified organic fibers.”

Adria Vasil is the bestselling author of Ecoholic, Ecoholic Home and Ecoholic Body. She’s been writing the practical and fiesty weekly ECOHOLIC column for Toronto’s NOW Magazine since the spring of 2004, answering reader questions about everything from greening your food choices, finances and footwear to detoxifing your home, school, office, you name it. She’s also covered broader environmental news issues for over a decade.

Adria actually started off working as researcher in the non-profit world investigating sweatshop abuses in the garment industry. After struggling to get media attention on various campaigns, she decided take the bull by the horns and became a journalist herself. She’s been writing about the hidden ramifications behind our consumer choices ever since and has become an ambassador for green living. Her pet peeves include antibacterial soap, idling – and anything greenwashed.

8. Buy Items Made From Recycled Fibers

Endorsed by Jeremie Saunders

“I’m a huge fan of wearing clothing made from recycled fibers. Which is why I love Patagonia. Thats right. They recycle their clothes! On top of that they make some of the highest quality and best looking outdoor clothes on the market. So why support a company that uses recycled fibers? Here’s just a few reasons:
• Discarded clothing can take Hundreds of years to decompose.
• By recycling clothing fibers we reduce the need for raw materials and natural resources.
• Less energy needed in the manufacturing process. Less energy means less of a carbon foot print!

“And guess what… Patagonia isn’t the only company recycling their fibers. MEC and a number of others do as well. So next time you’re looking for that rugged jacket, or sweater, or hat before you head off into the great outdoors, consider where you’re purchasing your clothing, so that we can continue to have a great outdoors!”

Jeremie Saunders is a Canadian based actor from Halifax, Nova Scotia. Jeremie attended Ryerson University where he studied acting.In 2011 he won a Gemini Award for Best Host of a Children’s program or series for season 1 of Artzooka! In 2013 he won a Canadian Screen Award in the same category for his work on season 2 of Artzooka. He currently lives in Halifax, Nova Scotia.

9. Buy Clothing Made From Upcycled Materials

Endorsed by Ted Grand

“I feel like every single decision we make has an impact on the planet, not to mention all the creatures on it.  This feeling of interconnection and interdependence is what motivates me in my yoga practice, as well as in my eating habits, parenting and business practices.  This is why I love to purchase goods that are made from upcycled materials.  This photo shows me in one of my favourite articles of clothing – a hoodie sweater made from old cashmere and wool sweaters –  super cozy and kind of funky too!  Though this was made by an independent artisan (whom I love to support), big companies are doing it too – Patagonia, REI, and even Hermés to name just a few.

“You can do it, too!  You can upcycle your old junk (clothes, furniture, bottles, broken dishes, picture frames, and boxes, among other things) and get super creative in reimagining old objects as new.  Less stuff to the dump, saves money, lets you hold onto old memories, and reduces your impact on the planet – these are just a few reasons to rock the old stuff and make it all new again!”

Ted Grand is the co-founder of Moksha Yoga, a community of 60+ eco yoga studios across Canada and the US.  His background prior to yoga involved environmental activism and social justice work, which he now weaves into his teaching and business practices.  He lives on Saltspring Island, BC, with his beautiful wife Tara and their 3 children Sophia, Stella and Flora.

10. Buy Quality, Seasonless Pieces That Don’t Go Off-Trend

Endorsed by Ziya Tong

“I think I’m on my third re-sole now, and I’m getting ready for my fourth. There’s nothing better than a well-loved pair of boots. I’ve had this pair since 2008 and I’m going to hang on to them until I’m 80! Vintage to me has never meant old or second-hand, it’s meant quality. I think the most powerful thing you can do when it comes to fashion, is buy something that doesn’t need to be replaced every 20 seconds; buy things instead that are versatile enough to last.”

Gemini-nominated Ziya Tong is co-host of DAILY PLANET, Canada’s daily science show. Bringing a wealth of knowledge, experience and enthusiasm for science and the environment to the DAILY PLANET platform, Tong resonates with audiences of all ages. With a passion for culture and world travel, Tong is working to further develop her language skills speaking fluent English and Cantonese and working on her French, Mandarin and Arabic. Tong has also travelled extensively to over 50 countries and has hosted ISLAND ESCAPES, a travel show on CTV.

11. Wash Laundry In Cold Water

Endorsed by Melissa McClelland and Luke Doucet

“We always wash our clothes in cold water.  We know that by doing this we are saving a significant amount of energy with every load.  Cold water is often as effective as warm or hot water in getting your clothes clean and, in fact, warmer temperatures can sometimes drive certain stains deeper into the fabric.  So, there’s really no reason not to use cold water when doing your laundry.  Making this small choice is so easy, and all it really takes is the turn of a knob.  This small gesture will go a long way in saving energy, cutting costs, and making our planet a little healthier.”

Canadian musicians Luke Doucet and Melissa McClelland are the husband and wife duo behind the folk-rock band Whitehorse.  Doucet and McClelland were both established and successful singer-songwriters in their own right, both before and after their marriage in 2006, but opted in 2011 to put their solo careers on hold to work together as a band. Their third full-length album, Leave No Bridge Unburned, is slated for release in February 2015.

12. Attend Clothing Swaps

Endorsed by Anne Marie Scheffler

“I love Clothing Swaps! And designer clothing swaps- totally amazing! As an actress/ comedienne, I can always use something fabulous like a designer gown worn only once!  And how great is it to give someone else a chance to fall in love with a piece I no longer wear? It’s totally a win win!”

Anne Marie is a professional actress, writer, voice artist and comedian, with her own one hour comedy special on The Comedy Network. She has performed her seven one woman shows across North America, including San Francisco, LA and NYC. She’s a Second City Alumna, and has a long list of television and film credits, including being a regular cast member on Real Men. She’s been nominated for a Canadian Comedy Award for her performance in her hit show “Not Getting It”. Her seventh show “Suddenly Mommy!” can be seen across North America in major cities. She’s creating a TV series based on her live shows with her reknown writing partner Rosie Shuster (SNL). Anne Marie is also the co-writer and co-star of Spank! The Fifty Shades Parody which is touring US and Canada. You can see her on TV, at comedy clubs and at comedy festivals.