To make affective and positive long-lasting changes we need to start, as they say, at the beginning.
Empowering young people with the knowledge and tools to become future leaders.
We can’t change the system alone, so we bring together multiple stakeholders to build strategies and partnerships.
We promote fashion industry campaigns and events, create and facilitate meetups, and build capacity around the impacts and solutions.
Since 2007 we have made great progress.
Since 2005 our campaigns have contributed to more clothing being recycled than ever before.
With eye-opening films and documentaries like River Blue, we are seeing a reduction in water waste.
We’ve only got one planet Earth so reducing our landfill is important for our future.
Our articles probe the industry’s dark side as well as reveal the upcoming sustainable fashion trends.