What is the FTA 10×10 Challenge?
- Chose 10 items, for 10 outfits you’ll wear over 10 days.
- Your 10 items Include pants, skirts, tops, sweaters, outerwear and shoes. But hey, if that’s too restrictive, switch out the shoes and outerwear for more pants. As the yogis say, “This is your practice.”
- The 10 items does not include accessories, socks, underwear, gloves, hats or workout clothes
What’s the connection to Fashion Revolution?
During our 10 day challenge, we encourage you to be more mindful and appreciative than you might normally be of the clothes you have and who made them. Whether a fast fashion brand, local artisanal designer, or responsible brand — someone made your clothes and there were natural resources that provided the raw materials. Let’s honour them. Let’s also ask brands to be accountable.
On April 24th the UK based Fashion Revolution, will bring everyone in the fashion value chain (farmer to designer, to sewer, to you) together to help raise awareness of the true cost of fashion, to show the world that change is possible, and to celebrate all those involved in creating a more sustainable future.
They chose April 24th because on that date four years ago in 2013, more than 1000 people died in the Rana Plaza garment factory collapse in Bangladesh. It is a tragedy we never want to repeat. It’s also the reason Fashion Revolution started their campaign to draw attention to the makers and brands who produce the garments we wear. Fashion Revolution quickly popularized the hashtag #WhoMadeMyClothes or #IMadeYourClothes (& in several different languages) so that wearers and workers could unite in a call for a more fair, safe and environmentally responsible fashion industry.
Want to be part of it?
- Get ready! Our challenge starts on any day you choose between April 14th to 30th, 2017, so we can make this a part of Fashion Revolution Week.
- Completely optional: Share your looks with @fashiontakesaction and your community by tagging your pics with #FTA10x10 so we can all find each other. Ask questions and respond to ours on Instagram and Facebook. Journal about your challenges, wins, and deep thoughts!
- You may also tag your pics with #WhoMadeMyClothes. If it’s a responsible brand, you may want to highlight that fact. If it’s a brand you want to call out for more transparency, you can do that, too!
- Missed our Friday, April 14th start? Join in at any point!
In case you missed them, you can catch up on our other blogs on the FTA 10×10. They may answer more of your questions and concerns.
See you on social with your #FTA10x10 and #WhoMadeMyClothes posts!