Candice Best

Founder, Best PR

Candice co-leads our DEI committee whose mandate includes DEI training for our executive director, reviewing policies, hiring practices and procedures, as well as reevaluating criteria for the suppliers, speakers and program facilitators we engage with, to ensure we are applying and working through a DEI lens throughout our organization.

Candice’s career started with Canada’s Tier 1 companies in the financial and telecom sectors—Bell, CIBC, EY and Microcell. Candice transitioned from the corporate world to entrepreneurship, and in 2006, she founded her own boutique PR agency, BEST PR. 

As a successful entrepreneur, Candice has led the launch and build for a range of lifestyle brands, including beauty, fashion, food & beverage, health & wellness, hospitality and travel, as well as entertainment personalities across North America. Her work has included management and execution of various high-profile events from the Toronto International Film Festival to fundraising galas.

Today, the boutique firm focuses exclusively on serving purpose-driven, planet-conscious brands, with a mission of elevating impact toward a more sustainable future. 

Over two decades, Candice has lent time and provided counsel to non-profit organizations, spanning from health and child welfare, to the arts, to equality for girls and women. She is a champion for BIPOC communities, and is committed to social impact initiatives aligned with the Sustainable Development Goals, aiming to create a better, fairer world by 2030. 

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