Leesa Butler is a senior-level marketing strategist with over 20 years of experience across advertising, public relations, digital marketing and events. Upon relocating to Canada from New York in 2002, Leesa founded Divine Lab, Inc. to provide integrated marketing strategy, communications, content creation, media/social influencer relations, sponsorship, CRM, and branded event services for lifestyle brands and cultural organizations across Toronto.
Her genuine interest in fashion led to creation of The F-List in 2006, a signature voice on the intersection of fashion and business in Canada. Her marketing expertise and deep knowledge of the Canadian fashion industry caught the attention of Centennial College in 2014, who tapped her to develop a new Fashion Business & Management diploma program. As president of the Toronto-based fashion tech start-up, Klothed, Leesa has worked at the forefront of augmented reality and artificial intelligence in the digital retail space.
Her current role as Artscape Daniels Launchpad’s Director of Sales and Membership, Leesa oversees member engagement and the promotion of Launchpad programs, events and member services.