Nifemi Ashani is a multidisciplinary artist studying B.Mgmt (Socially Responsible Marketing major) at the University of Lethbridge and working towards an MFA in Design for Social Innovation.
Her artistry focuses on fashion styling and multimedia storytelling. In contrast, her professional ambitions focus on working with organizations to champions inclusive & sustainable marketing strategies. Nifemi joined the Research Team at Fashion Takes Action because of her passion for learning and applying knowledge. Her research interests are cross-cultural marketing, social psychology, solution-based journalism, and social design systems. She wants to use her research skills to help develop creative solutions to advance sustainability practices across cultures.
Nifemi is also the founder of Styled By Nif, a fashion styling brand that specializes in Brand & Editorial Styling. We create high-performing looks rooted in conscious styling, storytelling, and community empowerment.