After ten years of experience in corporate marketing, including roles with professional sport franchises, philanthropic agencies and marketing firms, Amelia developed a holistic understanding of business operations and brand management. During her time with, Inventa, a leading experiential marketing agency, she adopted an early understanding of brand marketing and the importance of brand protection.

Upon leaving the agency world, Amelia spent 2007 volunteering on the Southern coast of Sri Lanka with International Development organization, Right To Play. A strong proponent for sport and its ability to affect change, Amelia worked with local agencies to empower communities to overcome the ill-effects of war, poverty and natural disaster.

With entrepreneurial blood in the family, in 2008, Amelia and co-founder Wes Baker, launched Cinder Creative Inc. which would later become Debrand Services Inc. In 2013, the two serial entrepreneurs established Reiten Right Equestrian Inc. the creator of an innovative equestrian footing product derived from recycled natural rubber yoga mats. (reitenright.com).

In her role as Director of Business Services, Amelia provides senior leadership in the areas of sales, marketing, partnership development, client relations, human resources and financial management for Debrand Services. She also acts as an advisor in the areas of Sales and Marketing for ReitenRight Equestrian. Under her leadership both businesses have experienced consistent and impressive growth, year over year.