The idea to sell clothing that plants trees came to David while studying finance and economics as part of a student exchange program at University of Manoa in Hawaii. After graduating from the University of Regina with a Bachelors of Business Administration (BBA) and spending the majority of his life outdoors mountain biking, playing college football, trail running, hiking, and surfing he wanted to start a business that gave back and protected the beautiful world he played in. David manages the Sales Team and has successfully grown a wholesale network with over 2,000 retail stores in Canada, the United States, and many European countries, resulting in over 50 million trees planted to date!