Education = Empowerment
At Fashion Takes Action, we work hard to shift industry toward more positive social and environmental practices, and we engage in a number of activities in order to raise consumer awareness. We realized early on that without consumer buy-in, the sustainable fashion industry would not thrive. Once we know what really goes on behind the scenes, we feel empowered to make better decisions about how we buy and care for our clothing.
- We raise awareness for industry, growth and collaboration through our annual conference, WEAR (World Ethical Apparel Roundtable) and various workshops.
- We reach consumers through social media campaigns, fashion shows, and our youth education program My Clothes My World which is aimed at ‘growing responsible consumers and is currently being delivered to grades 4-12 across the GTHA.
- We have also developed our Resizing Fashion’s Footprint campaign, which helps consumers understand easy steps that can be taken to reduce the environmental impact of their wardrobe. We are a part of the global Fashion Revolution Day, leading the campaign each year in Canada. FRD takes place on April 24th which is the anniversary of the Rana Plaza factory collapse in Bangladesh in 2013.