Helen is passionate about justice and equipping people to make a difference. She successfully pioneered and led a social justice charity equipping thousands of people to make a difference in their communities. Now as Director of Business Development at Fairtrade Canada she encourages both brands and consumers to make a positive difference in the lives of farmers around the world. Helen works across a variety of categories and has a special interest in cotton and apparel and has been amazed and encouraged by the conversations she has had with Canadian apparel brands and retail stores.