Jeff Denby is a seasoned entrepreneur and corporate innovator with a specialization in the fashion industry, sustainability, and circular economy. He is currently serving as Senior Director of Circular Economy at the Coca-Cola Foundation, and was previously the Director of Venture Design for Walmart’s innovation incubator Store No.8 where he led the development of solutions for Horizon 2 and 3 opportunities for the world’s largest company. He was also the co-Founder of The Renewal Workshop, a pioneer in apparel resale, offering industry-wide solutions to optimize the value of resources invested in apparel with operations in Portland and Amsterdam serving brands such as The North Face, Tommy Hilfiger, and H&M. Previously as the co-Founder of PACT, an award-winning organic apparel basics brand with retail partners such as Whole Foods and Nordstrom, Denby built a brand that differentiated itself from other apparel brands by manufacturing its garments in a transparent supply chain, improving the lives of cotton farmers and garment workers around the world. He holds an MBA from the Haas School of Business at the University of California, Berkeley and a Mechanical Engineering degree from the University of Waterloo, Ontario.