NATIVA™ is the new reference brand for wool fibres. The NATIVA™ wool comes from the lands in Argentina, Uruguay, New Zealand, Australia, United States and South Africa. NATIVA™ is the first global wool brand to provide Blockchain traceability from farm to consumer. This transparency in the supply chain, enabled by the NATIVA™ certification and powered by Blockchain, means brands can truly show the journey of their wool.
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