The Butterfly Mark certification is an independent, globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of verified ESG+ performance.

The Butterfly Mark certification has been created in consultation with the Positive Luxury Sustainability Council and is rigorous, independent, and is underpinned by the latest international standards, global legislation and best practice principles.

Brands must pass a stringent annual evaluation that examines sustainability from a holistic point of view, measuring important practices such as governance, social and environmental frameworks, philanthropy and innovation. Specifically, five key ares: governance of a business, taxation, duty to every stakeholder, community investment, and innovation.

The assessment process gets updated every two years, and companies have to re-apply to renew the rights to display the Mark‚Äč.

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