The World Fair Trade Organization (WFTO) is a global network of over 300 organizations from more than 70 countries dedicated to promoting fair trade. To be a member, an organization must demonstrate that it meets the WFTO’s 10 Principles of Fair Trade, and WFTO offers a Fair Trade Guarantee System for independent verification of fair trade practices.
The WFTO Guarantee System (GS) combines Fair Trade and social enterprise verification into one. It is built to verify that an enterprise is mission-led, focused on the interests of its producers, and this is in the structure, systems and practices of the enterprise. If an organization successfully meets the WFTO GS criteria, it is awarded the WFTO GS Mark, a globally recognized symbol of fair trade that can be used on products and serves as an assurance to consumers.
