Candice Best has over 20 years of public relations and marketing communications experience. Her career started with Canada’s Tier 1 companies in the financial and telecom sectors—Bell, CIBC, EY and Microcell. Candice transitioned from the corporate world to entrepreneurship, and in 2006, she founded her own boutique PR agency, BEST PR.
As a successful entrepreneur, Candice has led the launch and build for a range of lifestyle brands, including beauty, fashion, food & beverage, health & wellness, hospitality and travel, as well as entertainment personalities across North America. Her work has included management and execution of various high-profile events from the Toronto International Film Festival to fundraising galas.
Today, her boutique firm, BEST PR, focuses exclusively on serving purpose-driven, planet-conscious brands, with a mission of elevating impact toward a more sustainable future.
Over two decades, Candice has lent time and provided counsel to non-profit organizations, spanning from health and child welfare, to the arts, to equality for girls and women. She is a champion for BIPOC communities, and is committed to social impact initiatives aligned with the Sustainable Development Goals, aiming to create a better, fairer world by 2030.