Over the years, ELISA C-ROSSOW has gradually but steadily grown as a small company all while maintaining Elisa’s slow fashion, think-local mentality toward luxury design and production. From the very beginning of her brand in 2008, Elisa’s philosophy has been to create on a small scale and minimize waste in production. Even when designing her collections she is mindful of how a pattern can be cut to minimize scraps of fabric. In fact, not only are several of her pieces zero waste but she has innovated a circular economy within her production as fabric scraps are turned into the paper used for her own labels.
Known just as well for her love of wearing black head-to-toe as her strong artistic identity and fundamental belief that less is more. As a designer, she is never one to follow trends and creates lasting style without season. Notably, a purposeful absence of colour has always been evident in her timeless and sublime collections. Prior to moving to Canada from France, founding her brand shortly thereafter and later becoming a Canadian citizen, Elisa first explored high-end materials while working for a wedding dress maker in Nice. She went on to study in nouvelle couture at ESMOD Paris School of Fashion Design, where she graduated with honours.
It was there that Elisa had already imagined the core values of the brand. Values that conscious buyers will recognize as the polar opposite of fast-fashion.