Erika Andreetta, Partner PwC, leads the Consumer Markets consulting practice in Italy and is a  member of the EMEA Consumer Markets Leadership Team. With a background in management engineering, she joined  PwC’s consulting practice 20 years ago with a focus on the Food and Fashion Retail Market.

She has been actively involved in internationalization projects of main players in the Chinese market,  and she was a recognized member of the PwC’s CINDIA (China -India) desk from 2000 to 2006.

In the last few years, she worked on important business transformation projects for the Italian government such as the Italian fashion Industry Repurpose Production to fight the Pandemic, the “Alti Potenziali” initiative, fashion reshoring, and the “Invest in Italy” roadshow.

Observant when it concerns the evolution of the market, she has been analyzing the trend and impact of omnichannel, sustainability and blockchain, through the Global Consumer Insight Survey (more than 21,000 consumers in 27 territories) and the global and Italian observatory on Millennials and  Generation Z.

She is an active contributor in the FashionTechMilano-Bootcamp, one of the World’s leading start-up accelerators, with a special focus on sustainability.

She supports the Circular Fashion Report 2020 (Vogue Business) providing unique insights on the new digitized circular fashion industry.

She is a regular speaker at major conferences and summits for the Luxury segment, such as Global Circular Fashion Summit, Fashion Summit Pambianco, Milano Fashion Global Summit -Class, IGDS, etc.)