Lara is the CMO at Green Story, a sustainability platform that enables sustainable fashion pioneers like PANGAIA to accurately measure and communicate the positive impact of their products and make them carbon neutral. She has 13 years’ experience working with startups in AI, blockchain, biomaterials and big data, from New York to London to Älmhult, Sweden, where she was an Entrepreneur in Residence at the first ever IKEA Bootcamp. Lara is also a startup mentor at Fashion for Good Accelerator and the Accelerator Hub at the Cambridge Institute for Sustainability Leadership (CISL).