Lauren Purkis is an Outland Denim Key Shareholder and Director of Corporate Communications at Caulfeild Apparel Group. Lauren believes that an authentic story allows you to connect with a brand. Through a variety of channels, she shares brand stories, focusing on strategic business development and marketing initiatives, empowering her team to bring the Caulfeild brands including Outland Denim to the forefront of the North America retail industry. Outland Denim was created as an avenue of opportunity for women from backgrounds of modern slavery and those vulnerable to exploitation and abuse. Outland Denim’s unique business model has been proven to provide a ‘freedom dividend’, benefiting not only the brand’s team, but their family and community too. Since launching in Australia in 2016, Outland Denim has launched in retail powerhouses like Nordstrom, Bloomingdales, and David Jones, and has been worn by the likes of Meghan Markle and Leonardo DiCaprio. Outland Denim is Australia’s first B Corp Certified denim brand, in 2020 the brand was named the winner of the Thomson Reuters Stop Slavery Award, and was the only company to receive the inaugural Global SDG award in more than one category.