Since coining the term “ECOfashion” in 1995, Marci Zaroff has spent several decades driving positive change through business. She has been planting seeds of consciousness globally; as a serial ecopreneur, (Institute for Integrative Nutrition, Under the Canopy, Good Catch Foods, and Beyond Brands) keynote speaker, mentor, innovator and advisor. The seeds have now taken root, with ECOfashion Corp, her GreenHouse of brands that includes YES AND–contemporary, GOTS-certified sustainable apparel; Farm to Home—GOTS-certified bed and bath available on QVC; Seed to Style—GOTS-certified, size inclusive apparel, available on QVC; and MetaWear—a B2B turnkey sustainable fashion manufacturing solution that is the engine behind all her brands. Marci’s leadership in transforming the industry from within— building innovative and transparent supply chains, spearheading sustainable fashion retail launches, and serving on an array of non-profit boards, has solidified her position as an organic authority and expert trailblazer. In fact, Marci was a key driver in defining the Global Organic Textile Standard (GOTS) as well as the world’s first Fair Trade textile certification with Fair Trade, USA. She shares her expertise in a regular column in Women’s Wear Daily, “The Outside View.” Marci is a Henry Crown Fellow of the Aspen Institute and is the author of “ECOrenaissance: a Lifestyle Guide for Cocreating a Stylish, Sexy & Sustainable World.