Influencer

The Role of Influencers and Social Media in Sustainable Fashion 
The average person spends 2 hours and 24 minutes on social media every. single. day. The Influencer Marketing Hub found the global market size of influencer marketing to be $21 billion at the end of 2023, and only growing in 2024.  Fashion influencers have proven to be an effective tool for the marketing industry, but the fashion […]
The Influence of Celebrities in the Re-Wear Movement
Why is society so critical, mainly of celebrities, when they are ‘caught’ wearing the same outfit twice *GASP*? Clothes are meant to be worn, after all. Studies show that a garment today has a life expectancy of seven wears (three in China) before it’s discarded (donated or literally thrown in the garbage!) in favor of […]

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