PART 1: PANEL 12pm – 1pm EST
Optimize your online business with the most current tools, features and best practices designed to increase traffic to your site and ultimately maximize sales, while also considering your environmental footprint. Hear from eComm leaders as they guide you through a variety of methods and tactics to regularly measure, evaluate, upgrade and activate your skills.
PART 2: WORKSHOP 1pm – 2pm EST
Enhance your eComm marketing and communications with this interactive workshop designed to help you reach your target audience, drive interest through content, platforms and partnerships, and convert attention into sales. Learn how online trends and behaviours in sustainability can be monitored and incorporated into your planning, and discuss how brands might move at the speed of culture to stay relevant and drive excitement. Led by: We Are Social
Ecomm Meets Marketing Workbook outlines how to drive leads and conversions by identifying ways to reach your audience through a diverse channel mix while appealing to customers specific behaviours, needs and desires.